The central point of the matter of creating a Facebook Page for your
business is to build a fan base of people interested in
your product or service, right?
Facebook Fan Pages are a wonderful tool for interacting and integrating with
your fans on a regular basis and for them to discover
whether or not your product or service is right for them.
But to build a HUGE fan base you need people clicking
the all important LIKE button. Yup, the tiny little button
sitting at the top of your page.
Long gone are the days of Become a fan. Today, it boils down to the
LIKES and YOU WANT THEM (a bunch of them!)
Because without those people liking your fan page... you have ZERO reach. If you
have zero reach, you make ZERO dollars. If you have ZERO dollars what's the point
of having a fan page. If you got a fan page that's in that circumstance a few simple things can turn it
By and large Page Admins fall flat on their
face on this one simple thing, and this one simple thing would make all
the difference in the world. Let me explain...
Have you ever visited a Facebook Fan Page for a business,
only to land on their Wall where you see the comments
and status updates?
If so, did it make you want to "LIKE" the page?
Allowing your visitors to land on your Wall is the #1 mistake...Page admins are making, time and again, all across Facebook.
But it doesn't have to be this way...
Because as a Page Admin, you have the ability to create
a custom landing page AND set this page as your "Default
Landing Tab" for your Page.
You'll first need to install an iFrame application into your
page (which is beyond the scope of this post unfortunately.)
This will allow you to create a custom tab on your Page.
Once you have your custom tab, you will want to create
some type of offer along with a call to action to entice
people to LIKE your page.
An example offer would be something like this:
"Click Like Above To Get Access To _______"
It's clearly proven that you will get more Likes just by making
this one small, but profoundl change to your Facebook Page.
Good luck! Click right here to find out more