by Dr. Jeffrey Lant
Author’s program note. In 1894 Captain Alfred Dreyfus, artillery captain for
the General Staff of France, was charged with treason and espionage… thereby
inaugurating one of the most outrageous and ignoble events in the entire history
It was a story of lies… but not by Dreyfus.
It was the story of evidence made up… evidence tampered with… evidence
destroyed… but not by Dreyfus.
It was the story of grave injustice… deliberately done and with malice… but
not by Dreyfus.
It was the story of a man attacked, mauled, censored, imprisoned, humiliated,
villified because of his religion… but not by Dreyfus.
And above all it is the story of how one man with brilliant, slashing language changed the entire debate… securing at long last freedom, restitution
and justice for Dreyfus.
This man was celebrated novelist Emile Zola who took just two words and
transformed them into the most powerful weapon on earth… two words that
galvanized a nation, securing the attention and support of the good people of
France who, because of Zola, were outraged by the terrible and enduring blot on
the honor of France… and who joined their voices to his in the service of
These are the words — I accuse — which by making the outrages clear — began
the healing process that saved France from ignominy and redeemed her. Now I
intend to use the great model created by Zola and to save you from business
ignominy… to redeem you… and enable you to profit online… for you have been
doing everything possible to fail… and little or nothing to succeed.
To help you on your way I have selected the soaring 1937 score Max Steiner
wrote for the Best Picture of the Year; “The Life of Emile Zola” starring Paul
Muni. Such grand music must enable success… so go to any search engine now and
play it. We are ready to begin the transforming process that starts with “I
accuse…” and ends with “I salute…”, wafted on our way by the grandeur of
I accuse you of not understanding what business is… of understanding that
business is now and always will be about two things and two things only: the
generation of prospect leads… and following up with each and every one of these
leads to make offers and close business.
I accuse you of engaging in endless trivia every day, focusing on anything
and everything instead of generating prospects… and calling these prospects, to
work with them and begin the development of the business relationships necessary
to secure success.
I accuse you of trying to run a business solely by email… trying that is to
motivate people to buy without doing the most important thing to profit: picking
up the phone, calling prospects, engaging prospects, building relations with
I accuse you of sloth, laziness, of sitting around and waiting for success,
instead of doing what is necessary — everything that’s necessary — to build the
business you say you want… but for which there is absolutely no evidence that
you have ever done on its behalf any meaningful thing at all.
I accuse you of the sin of inertia… of waiting, waiting, waiting, for, what?,
a sign from Heaven, an email from God? I accuse you of not knowing what needs to
be done, of not educating yourself so that you know how to do it, and not doing
the least thing to secure your success.
I accuse you of spending more time gossiping on the phone with people who
cannot make you richer (your best friend, your bowling buddies, the chick you
met bar hopping last week) instead of using the phone to do what it does so
well… connecting with the people who can buy from you, buy now, and make you
money every single day.
I accuse you of trying to build your online business alone, all by yourself,
when all the evidence says this is not possible, is absolutely impossible,
because there is too much to do…too many things to master… and insufficient time
to learn them, then do them. You need a team… and you need it at once.
I accuse you of the sin of talking about success far more than doing the
necessary deeds and actions that ensure success. You have become, thereby, a
specialist in the endless rhetoric and bombastic language of success, while
achieving nothing. It is time, therefore, past time, to cease and censure the
flatulent babble and get on with the doing.
I accuse you of not staying at your post every day until you have achieved
the financial objective you have set for yourself for this day, focusing,
persisting until you have achieved this goal… every penny of this goal.
I accuse you of coddling yourself, of a too prompt tendency to forgive your
inadequacies, overlook the negatives, whitewash your poor performances,
rationalize your failings, pooh pooh each and every peccadillo, extol too
greatly minor triumphs instead of pushing on to make the insignificant
The words used by Zola to end his famous declamation to French president
Felix Faure, January 13, 1898:
“I have but one passion: to enlighten those who have been kept in the dark,
in the name of humanity which has suffered too much and is entitled to
happiness. My fiery protest is simply the cry of my very soul.”
I couldn’t say it better myself, so won’t try. Zola’s letter changed the
world… my hope is that this changes yours.
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